The more choices you give yourself the higher the difficulty of choosing one.
Marketing usually works if there is one thing that your customer has to do.
If you give them a choice, you paralyze them.
Remember the last time you were at a breakfast cereal aisle and wanted to try out a new flavor?
Cranberry almond, choco chunk crispy, mixed berries, mixed nuts…how much time did you take to come to a decision?
Or did you just got fed up and picked up the one that you always buy?