You’re An Idiot If You Read Many Books

Being successful in life has no correlation with reading more and more books. Period.

 

You will see people like Tai Lopez and other talking about reading and reading.

 

Are you f*cking kidding me? Really?

 

Can just reading books by these super successful people make you rich and successful?

 

Yes you can take in all the information that took 40-50 years for this billionaire to accumulate in a week and be able to see the world differently.

 

But, I believe you cannot succeed at all, even go an inch further by reading.

 

You can read as much you want, consume as much information you want, read thousands of blog articles, read hundreds of books, buy tens of courses and watch hours of video.

 

However, if you are just doing all that, I feel so sorry for you on that front.

 

You will lose. Period.

 

What you and I and anyone else needs to do, is give up the mental masturbation stuff, and get to work.

 

Read just one book, one article, watch one video and immediately, apply the knowledge to our situation right there and then.

 

Until we have not applied from what we read before, we should not take a step further.

 

With me? Let’s go on with this rant blog.

 

Execution is the dream maker, reading is the dream killer.

 

If you want to make your dreams a reality, get up, and apply and execute and see how the world reacts.

 

There is a difference between a wanterpreneur and an entrepreneur.

 

We can do all the research, file for patents, hire a team, set up a corporation in the middle of Delaware, design a website, a logo and get business cards printed from whatever shitty website we want.

 

If the market does not like our product, we will fail. Simple.

 

So shouldn’t the first step be come out with a cheap basic version and test the market?

 

I do not mean ask people if they will buy or not. I mean ask people to take out their wallet, open it, get their credit card and swipe it in my machine to pay me for the shittiest version of my product.

 

Not once, not twice but multiple times.

 

Then and only then will we be able to have a business or a career for the matter of fact.

 

So, do not just read.

 

Execute.  

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9 Ways I Am 10xing My Life And You Can Too

This story starts in December of 2015, when I was in Grunwettersbach, Germany. I was there to learn and play table tennis. Around the last month of the year, I came across a couple of science videos on YouTube which took me to start my own YouTube channel on education.

It was cold during those days outside, we had a small amount of snow, and a bit of rain. I did not want to go out to the city and buy the YouTube stuff, so as I am addicted to Amazon, I ordered a tablet and a microphone from Amazon.de and got started making these educational videos on physics and science.

Well, I came back to India, and had this idea in my mind to start consulting and teaching people whatever we were strong in. This idea was an extension of what I was doing with that YouTube channel. But I had no clue about business, had a small idea of what an entrepreneur means.

Anyways, I have this habit of first starting and then learning, Ready, Fire and Aim. So, I started a website and the whole idea with two other guys. Fast forward a couple months, it was already a flop.

 

However, since I wanted to learn about business, I got this book called Rich Dad Poor Dad, and I stumbled across many great ideas in this very book.

From here, when I searched for the writer, Robert Kiyosaki on YouTube, I came across Grant Cardone in a related video. I completely resonated with Grant, the methodology of life and success he had.

I immersed myself in his material, and his first commandment was, in order to be a success, you have to work on your mindset consistently. That got me started with reading tons of books and absorbing as much as I could.

In a few months, I had written a book on psychology and mindset, a lot of it reflecting from my old days in Denmark, with the leadership program and my table tennis sessions with our sports psychologist.

And then came the kicker, I talked to Grant Cardone himself, yes I was super excited. I got him to agree to let me work on his newest project(my name is still on his website 😉 ).

You say that is really cool, right? It totally is..!!

Onward,

I did a video on my YouTube thanking him for the same, and a couple days later, my flatmate texts me and and asks me to go to Grant’s Facebook page. Grant had uploaded my video to 1 million of his fans.

I went crazy.

Anyways, that all got me started towards reading more books, applying the knowledge, and 10xing my life. So, here are the ways that I have learnt from people like Grant Cardone, Tim Ferriss, Istvan Moldovan, Lars Rokkjaer and many others.

Here we go with the list,

All of our days start with a morning, and having a morning routine has been the most helpful for me to improve my psychology, productivity and effectiveness throughout my day.

Morning Routine

 

Having a morning routine has many benefits, with the most effective one being that it helps us start the day on our terms, rather than the messages, e-mails we get during the night. So, before I touch my phone, I do all of the following things.

In total it takes me about 15-20 minutes to finish my routine and get in the mindset to kill the day.

This makes my day not only go smoother, but also keeps me happy and cheerful throughout.

Make Your Bed

I first came across this tip in a podcast episode of Tim Ferriss. Initially I was skeptical on how just making my bed and arranging my pillows in the morning could help me be more productive.

However, when I tried this, within the first week I experienced why everyone is talking about it.

Making our bed right after when we wake up give us our early morning shot of dopamine and makes us feel accomplished right of the bat. Also, if my day does not go well, and I come home, and I come to a bedroom that is pretty, it is the most pleasing sight in the world.

So once again, even if my day goes like hell, and I accomplish practically nothing, I can reflect on to this, and know that I did accomplish something. The goal is to start your day in an active mode not a reactive mode.

 

Exercise And Meditation

Okay okay, I know what you are thinking. This Shivam guy has gone crazy.

Meditation?

I understand your feelings, I hate meditation too. I think it is one of the most boring things on this planet.

What do you say? You think it is boring too?

Yes totally it is, that’s why I do something fun.

Let’s start with exercise first.

I take 5 minutes to do some push ups, some squats and lunges.

That is all.

The aim is to wake up, not to build a massive body and get 8 pack abs.

Towards meditation, I meditate by listening to a song on repeat or a podcast on business.

Whaaaaattttt????? Podcast for meditation?

Are you crazy Shivam?

Short answer, yes I am.

Long answer, depends. Listening to a podcast or a song on repeat puts me in a positive frequency to conquer the day as it comes. Exactly what meditation is supposed to do.

This is again something I came across via Tim Ferriss and his book, Tools Of Titans which includes interviews and tips by the greatest and most successful people in the world.

It not only has insider tips from business people, but Olympians, artists, martial artists and people from all walks of life.

So you have to find what gets you in the zone. And then do it everyday.

I also used to use NLP to get into my flow state before table tennis matches.

You might wanna check out anchoring in NLP to get an idea of what it exactly is and how you can program your mind and body to perform better in about 10 seconds.

Yes, you heard it right.

10 seconds.

All cool? Yes?

Alright, let’s move forward.

My to-do list and goals

The next thing that I do is I go over my goals and then I make the task list for the day. These tasks are decided on the 80/20 rule.

Only highly important tasks which make me more effective are the ones that go on this list. Rest, goes in the dustbin, to never escape from the trenches filled with tissue papers, old sandwich boxes and coca cola bottles.

Having this to-do list and going over my goals does two main things for me. First, it allows me to realize where I am with my progress towards the goals and the projects I am working on. Second, it makes me focus on the right tasks to move even further towards my goals.

I am a serious guy, and a nerd with my approach towards everything I do.

Are you a nerd?

What did you say? No?

C’mon, you are a nerd if you are reading this article to this point.

Breakfast

 

Yes I am going to to talk about my breakfast. And no I am not going to talk about all my meals.

The reasons I am talking about this is because these days I am trying intermittent fasting which has allowed me to focus more on the tasks and be more effective. My breakfast comprises of eggs and spinach and that is all.

This keeps me pseudo hungry, which allows me to focus better throughout the day, until I have my lunch.

The point with being strict with my health is simple.

I was watching a talk by Jay Abraham the other day and I realized a lot of us take our careers and business so seriously that we forget the only thing that allows us to perform at higher levels.

Our Health.

Sleeping properly, having good food, focusing on mindset is the key to success, period.

(We both are nerds, me and you (@_@))

Just imagine, if Warren Buffett gets sick for a day, he practically loses 10-12 million dollars or something.

Mindset, and health are the most important things.

One last thing I have learnt recently, it should be about fulfillment in the work we are doing much more than the end goal we have set for ourselves.

Personal Time

So, I know doing so much work is sometimes not good for the creativity. That is why I spend a lot of time reading new things. Reading books from my industry and other industries as well. It just helps me keep my brain loose.

A few other things I do to stay mentally stable are practice cardistry and card magic, drawing and I listen to music. These things help me stay in my sane mind.

The funny thing is, I am highly excited about marketing and business, yet I have to do all these things to stay cool.

Think of the millions of people who hate their job.

I so hope you are not one of those. Please do something you are curios about..!!!

Sleep

One of the most important things that has been helping me do what I want, when I want is sleeping properly. The day I changed my sleep pattern from 4-5 hours a day to 7-8 hours a day, my productivity skyrocketed.

Not only that, I have been feeling better, and happier. With regards to sleep, I try and sleep in a completely dark room and keep it cool.

I get much better sleep in a cooler room.

Also, the best investment you can make, is in your bed. Great pillow, great bedding is going to change your life.

Just trust me on this, and try it out. Go buy a new pillow and great new silky smooth bed sheets.

Bed sheets that when you lie on them, give you chills down your spine. Bed sheets that stay a bit cold than the room temperature, are soft, and make you feel like you are being hugged.

Also, One of the best things I did in the past year was buying a memory foam mattress when I came to Boston. The best experience.

Are you still with me?

You say yes, alright then let’s go to the last one.

Don’t you get bored on me, we are almost done with this article.

Essentialism

 

Now, I read this book called “The One Thing” and it taught me the power of essentialism.

Before you make any assumptions, the one thing and essentialism does not mean we need to do only one thing. It means we have to do only those things which really matter. Here is where Pareto’s principle or 80/20 rule comes into play in our lives.

The way I am applying essentialism to my life and business is simple. I only do those things which bring me maximum results with minimal dose of effort. Also, if something gives me 95% of the results, I am cool with it.

I do not want to waste my mental energy into something that gives me only 5% return. After a certain point, the amount of results is marginal with increasing effort. That is the point I quit at. Simple.

Same goes with my decisions. There are only certain number of decisions we can make throughout the day and not feel tired. Ever wondered why you feel tired after you spend just 15 minutes thinking about what you will have for lunch?

Well, I have all this automated. Pre-decided meals save my mental energy from being wasted on really trivial things.

Yes yes, I do understand this is a lot of information at once. However, these are very small steps you can start taking in  your life today itself.

These if paired together, can change your life in 3 days and you will see the difference.

Do let me know in the comments below on what you think about these and let’s have an amazing discussion..!!!

Talk Soon,

Shivam  

 

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11 Books To Totally Change Your Life

We usually do not read many books in our day to day life. I always talk about the importance of reading in my YouTube videos, especially that reading books and absorbing the information is essential to frame who we are and who we become in our future. Books are packed with a bunch of creative information which if used properly can literally change our world as we know it. Now, I normally talk about non-fiction books, like the article I did almost a month ago on the books I read in May 2017.

This  article however, will include a couple of fiction books. I have came to realize, recently that fiction plays a huge role in deciding the frequency that my brain is in. These days I read fiction before sleeping, so as to turn my brain towards a creative and a dreamy state(A tip from Tim Ferriss). Fiction books as well can include important lessons that we can apply into our lives for the better.

Let’s get to our list of amazing books to change your life.

These are not necessarily in a ranking order.

  1. The Book Of 5 Rings by Miyamoto Musashi

    This book’s title is extremely intriguing to me. Miyamoto is known as the best swordsman to ever live on the planet. This book is basically strategy of life, explained by his experiences in battle and his own life. Ranging from what he learnt about living the life, fighting hard for what we believe in and practical philosophy, this one covers it all.

    Like one of the quotes that really struck me, which I used to use when I played table tennis was, “You can only fight the way you practice”.

    This is huge. We always had kids who never used to be serious in practice, and then expected to suddenly be amazing in a tournament, and it never played out that way.

    I do not remember who said this quote but it goes something like “You never rise to your expectations, you always fall to your practice level”

    Give this one a read, take notes, and try and apply just one thing every week to your life, and watch your life change before your own eyes in a couple of days.

  2. Tools Of The Titans by Tim Ferriss

    I have on multiple occasions talked about Tim, on my YouTube channel, as well as with my clients on certain strategies about marketing and business. Tim, is one of the best masters of productivity and being more effective in our life. He has one of the most downloaded podcasts ever, if I am not wrong.

    In his podcast he interviews the greatest of greats from all the walks of life. From people like Jamie Foxx, Ramit Sethi, Seth Godin to Wim Hof. He noticed certain key points, certain patterns that seem to emerge within all these best of the best human beings.
    In this book, Tools Of The Titans, he has put all of that together at one place.

    The book is divided into 3 parts, Healthy, Wealthy and Wise to give us a total view of our life as human beings.

    Now, this is not a continuous read. You want to pick this book up, open a random page, take a few pointers, and go your way. Do this enough times and apply those, that is a 180 degree turn in your life.

  3. 1984 by George Orwell

    This is one of those fiction books that I recommend to everyone. It was written in 1940s as far as I remember, talks about the year of 1984. The way he describes things happening, the war, the constant battle of one man within himself, the doubts he starts to entertain with the current dictator.

    It is simply an amazing account of imagination, arranged in such an awesome way, that it every single time I read, takes me right to the 1984 dictatorship era that he talks about. Hail Big Brother..!

    A must read..!!!

  4. Be Obsessed Or Be Average by Grant Cardone

    Now, I call Grant as my mentor for multiple reasons. One of them being my chance to work on his booklet and the motivation that I got out of it. Second, I completely resonate with his ideas on society, how we work, pushing other people to be successful for themselves and their families.

    He is pretty open about what he believes is right, one of the big things being that we have to be obsessed with what we are doing in our lives. And that quality led me on the path I am right now since I resonated with his thoughts about society and the workings of our economy as a whole. This book is more of a nudge to people who feel this passion towards one thing in their life, want to achieve more and the society is not letting them.

    People might tell us that we are too serious about life, money is not important and all that stuff. Grant basically in this books clears all that by the point that every successful person there ever was and ever will be was obsessed about the thing that they were doing in their life.

  5. Brandwashed by Martin Lindstrom

    Disclaimer: I am currently reading this one, about three fourth of the way.

    However, that is enough to give me the confidence to recommend this book to all of you. This is an awesome book. I have a huge interest in psychology and consumer behavior. What this book does is, it ties all that into place and talks about how various brands manipulate us to buy from them.

    In this book there are certain shocks you might get, like brands manipulating our psyche to sell us cigarettes, and even razors to deodorants. Martin analyzes various advertising and branding campaigns that brands have used to sell us things. One of my favorite ones, was actually the one he, himself concocted for Ferrari. The detail is awesome, and the way these brands spend millions of dollars to get into our heads is simply amazing.

    The aim is to educate us about the fact that we are being manipulated, not just today, but sometimes even before we are born. Yep, you heard me right. Manipulating babies while in womb, is a big one people.

    You do not want to miss this book.

  6. Norse Mythology by Neil Gaiman

    I fell in love with Neil’s writing when I read The Graveyard Book. An amazing account of how a small baby gets to a cemetery and is raised by the ghosts. Neil, has an amazing imagination. In Norse Mythology he undertakes the awesome task of getting us closer to the world of the gods like Thor, Loki and the characters you might see in the Avengers movie.

    There are many versions of these stories, however I chose Neil, because of his imagination, the way he tells these stories. He never has too much detail, yet enough to get us right in the middle of Asgard, the kingdom of Gods.

    Surely, an amazing read before you sleep. The book is organized in these short stories or cases let’s say which are a great way to turn of your logical brain before sleeping.

  7. Mastery by Robert Greene

    Now, there are a ton of books out there on figuring out who you are and taking steps towards achieving them. This one, by far is one of the best I have read. Robert has this amazing way to research and write books. He takes copious amount of notes, forms lessons with stories.

    Most of the non fiction books you will find out there revolve around telling us “do this, do that” This one however, apart from telling us what can we do to better figure out our bliss, gives us stories from the all time greats like Mozart, Leonardo Da Vinci and others and what they did to figure out their purpose in life and what it really took for them to get what they were made for.

    Also, this book simplifies all of their discoveries, and makes them look as normal people. Which truly, they were if we look at the life decisions they made, the things they did and the work they put into their craft. Everything they achieved in their lives was a direct result of the work they put in for years and years.

 

  1. Rich Dad Poor Dad by Robert Kiyosaki

    This is the first book I read on money, business and the life beyond taking up a corporate job. I do not say that having a job is bad, but this one really got me thinking on the topic of making my life something more than just about me. After reading this book not only I started thinking like an entrepreneur but I also started thinking for the people around me and how I could improve their lives.

    It made me think of all the amazing things I could do with my life, which would have a huge impact on my family. Not only that, it made it clear why the business people made more money even by doing the same amount of work, for the exact same salary.

    A simple example is, that people get their income to spend after the taxes are cut. However, a business gets to spend first and then pay lesser taxes on the remaining money. Tadannn..!!

    So if you have a job, and you make $5000/ month, let’s say you get charged 40% as tax(depending on your country). You are left with, $3000 to spend after paying taxes, on which when you buy something you again pay the tax on goods.

    If you were the only employee in your company, and you were hired to do a job and got paid $5000/month, you get to spend first. Let’s say you spent $3000 as business expenses. Now you are left with $2000 and you have to pay 10-15-20% tax on $2000 instead.

    Instant money making machine.

  2. Purple Cow and Linchpin by Seth Godin

    Seth Godin is one of the most prominent marketers of this time. Not only he built up e-mail marketing as we know it, but also has changed millions of lives by his books and speeches. He is someone who motivates and pushes people to try and not be just another cog in the system. He motivates people to bring about the change they seek in the world.

    He has been of immense help to me personally in figuring out a lot of things in my life. I bought all of his courses on Udemy, practically the best $300ish I have ever spent in my life.

    Now, he does not have much video content on his video courses, however, he has a ton of thinking work involved, which is very important.

    Purple Cow is all about finding your idea which is different than anyone else and then pursuing it and trying to make it a reality.

    Linchpin, is about becoming indispensable in whatever we do in our lives. If we become an indispensable worker, an indespensible boss, an entrepreneur, we can bring the change in the world without the necessary repercussions that come along with going in the opposite direction in life.

  3. The Daily Stoic, 366 Meditations by Ryan Holiday

    Ryan is one of my favorite people. Not just because he used to handle marketing for American Apparel, but also because of his work with practical philosophy and integrating stoicism into lives of others. I have been following Ryan for some time now, and his reading recommendations are amazing too. Make sure to check him out.

    This book, is again not something you sit and read. Small 200ish word daily readings for every day of the year. Every morning before I leave house, I give a quick read and take a couple minutes to think about the meditation for that day. Ryan simply has found a way to introduce philosophy into our daily lives. These daily meditations have started to make a huge difference in my mindset, and my life.

    A must buy.

  4. The Immortals Of Meluha by Amish

    This is one of my favorite fiction books ever. It explores the story of the Indian God, Shiva. Though, fictionized, it still plays over the regular traits of this very God. The story and the details are simple amazing and transport you into those times immediately. A great book to take off your mind from the daily struggle with the logical brain.

So here is my list of books, that have framed my mind and have made me a better human being. These books have not only helped me to be more productive but also have opened many doors in my life.

Make sure to tune in for more recommendations and awesome articles.

Shivam

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5 Steps To Be A Facebook Content Marketing Ninja

Become A Content Marketing Ninja

Becoming a social ninja does not require a set of special skills or some secret knowledge that only a few selected possess. I think it is not something esoteric as it is believed to be. Anyone and everyone can get to that high number of engagements. Steps to internet popularity will get you in touch with how good marketeers think in terms of using social media today.

This will make you capable of achieving the same feat as people with thousands of followers. Of course, the follower count does not come right away; it takes building up on a solid base.

Wait till you apply the techniques mentioned in this article which will help you get a good user base to build upon in the future.

Facebook being one of the largest online communities with a whopping user base of 1.44 billion monthly users will be our target marketing platform in this post.

We will go through:

  • What works under the hood of Facebook News Feed.
  • How to get at the top of the food chain of Facebook Content Marketing.

Getting engagements on your social media posts (likes, shares and comments) is just a matter of keeping in mind a set of steps to follow.

Working on these simple guidelines can make you a social media growth hacker with a return of sky rocketing number of followers and loyal audience which keeps on coming back to you for more.

Facebook as opposed to a few years ago has set up new news feed algorithms that limits organic reach of your posts to only a select percentage of viewers. This not only limits the organic reach of the pages but also earns Facebook a lot of revenue from the ads.

The pages need to pay much more to Facebook for being shown to more people which they could do for free until last year. Which as much as I have heard from marketers like myself is a bad thing, and Facebook is evil, just think about it. Mark has a business to run, and they need to make money from somewhere. A lot of money was left on the table for years when they were not monetizing the platform at all.

There are millions of Facebook pages competing to be on your news feed.

This means that for every 100 fans your page has, organically, a post gets to less than 6 of them. Though Facebook algorithm slowly increases the exposure that your post gets based on the response from those initial fans and builds up on it, this seriously limits the reach you can have without paying to Facebook.

The rise in advertising on Facebook has a direct relation with the pumped up Facebook stock prices and the organic reach algorithm put to use by Facebook.

This chart prepared by Jay Baer shows that as the organic reach of posts miniaturized from 12% to 6%, the Facebook stock price swelled from $50 to about $70.

This is what I have learnt from hours of research about growth hacking my way into Facebook Media Marketing. I have condensed it up into 5 small portions, which I think are paramount in transforming a normal post into a viral sensation.

Content marketing does not entail that you put up your content in such a way that it gets to thousands of people within a matter of minutes.

Content marketing is not about getting results too fast or even too slow.

It is about slowly beating the batter till it reaches the perfect consistency and leaving it in the oven of Facebook and then watch it expand over the course of time.

Consider keeping an eye on your reach for different types of content you put up on a weekly or monthly basis to get an insight into the type of content that gets most engagements and the maximum reach, organically.

This is the content you want to post more often to get more people to engage with you.

This way you also find that sweet set of users who love the same things you love, make a relationship with them and grow your audience with similar content.

If the organic reach for your content is very less and you are a business or a person with a good amount of followers, something might be seriously wrong.

It can be one of many things such as:

  • Sloppy Writing
  • Topic not trendy enough
  • Average Content
  • Less Promotion
  • Promotion Quality

CONTENT

In this part I will explain how I think of content creation and how choosing the right content and headings can naturally lead to engaging outputs.

STEP #1: IT’S ALL ABOUT THE HEADLINE

Research has shown that headlines with numbers tend to generate 73% more social shares and engagement. Our brain values numbers at a much higher importance than text.

Try thinking of the last viral article or video you watched on the internet. You can be sure it started with a number or had a number in the headline.

One of the greatest advertisers, David Ogilvy, whose book I was reading a couple months ago(Confessions of an advertising man) swears by creative yet simple use of headlines. As long as we intrigue the reader, not make them feel stupid and deliver on it later, we are gold.

Tweaking your headline can get you from 1 million to 17 million views.

Upworthy has achieved this by using the exact same content and just putting in a different headline.

Upworthy writes 25 headlines for one article and then choose from them which they believe can make the content go viral.

Many professional copywriters agree that 50% of your article’s popularity is due to the headline alone.

You should try and spend at least an equal amount of time designing a proper headline for your article as you do writing the actual content.

Surveys showed that 80% of the people share or like your content just based of the headline alone and never even bother to read the content itself. Only 20% of them go to the article irrespective of the headlines.

Sometime this is the reason you see an amazingly popular article with a catchy headline and when you go into it for some words of gold, you find it’s just coal.

Make your headline unique.

Put effort into designing a headline that:

  • Does not deceive the audience
  • Conveys what is in the article straight away
  • Is concise and to the point
  • Is extremely catchy

 

STEP #2: CREATE SHAREABLE CONTENT

Remember, you are creating content for your viewers. Don’t get hung up on a topic you like which does not have much shareability.

Sure, you can later on have the content on that topic on a personal blog or account.

As a business you ought to be creating content for the people. If they cannot find what they want or can relate to, they will move on to one of the other billions of articles on the internet.

Find meaning in your content.  Do not do it for money alone, try to improve lives of others by the means of your content.

Make the world a better place. If you make meaning, money will come– Guy Kawasaki

STEP #3: GET AN EDITOR FOR YOUR CONTENT

Once you are done with the process of content selection and creation you need to stop.

Get some air.

Chill. But do not edit your content right away.

When you start editing it right after you’re done with writing it, your brain tricks you into thinking it is okay because you just wrote it. It becomes more of a belief thing rather than rational observation.

It really pays to get an editor to look over your content. You seriously do not want to let silly errors make you sound  inexperienced.

An editor is someone who provides a backbone to your content, embellishes it like the final garnish on a gourmet dish.

There is a reason that every newspaper, blog, content website hires a professional editor for the stuff their content writers produce.

Editing your content well shows that you care for the time of your audience and respect your audience to give them the best you can afford.

Although, if you want to edit yourself, take some time out and then come back to the article and try to go through it from the start. Go through each paragraph multiple times.

Try to change the tone of the article into a conversational one rather than sounding mechanized.

You can use following guidelines to start for now.

  • Look for simple errors like “your vs. you’re”, “their vs. there” and so on.
  • Look for spelling mistakes. Even the best of the spell checkers can sometimes miss a word or two.
  • Look for grammatical errors.
  • Go through and speak the article to yourself. This helps in pointing out simple mistakes that you might overlook in the initial run through.

 

So, you’re done with producing the most awesome content you can come up with.

You’ve worked hard, researched for keywords online and got the perfect headline for your article.

MOMENT OF TRUTH

You post it online and sit and wait for hours only to see no engagement and a mere reach of about 20 people on that awesome piece of article that took you 6 hours to research and write, another 3 to edit it and  2 more to find the right images and graphics.

The article you have put out does not go to the people automatically. One choice is Paid Advertising.

Another one that’s free is self promoting your content. Most of the people and small startups do this in the initial stages of their life.

If done right, this can be much more rewarding than paid advertising.

STEP #4: SELF PROMOTION

Something that will not cost you a single dime is growth hacking, or simply put self-promoting the article until your fingers bleed.

You can have a strategic approach to self-promoting your content on Facebook in this way:

  • Share the content from your business page to your personal profile.
  • Make one of your friends share it and their friends do the same. If this chain continues, your content can reach a lot of people without advertising. You get a good reach without being too pushy about it. You are asking only one person to share it; it’s a very small favor.
  • Cross Promote the content on different social media profiles you or your business has.

This can make your post rank higher and organically be shown to a much higher number of people.

Cross promote your content on multiple platforms- Get to Twitter, Instagram and promote it among all your profiles. Platforms like Twitter and Instagram provide 316 million and 400 million monthly users respectively.

It sure won’t hurt additional promotion to this number of users.

This will not only get you a fresh audience in but also up your rank amongst your users as someone who shares quality content and provides meaning.

STEP #5: PAID ADVERTISING

As Facebook limited its organic reach, it also created an awesome way to share your content by paying for advertising right on the platform itself. The large user base of 1.4 billion can give you great exposure.

Only if used properly, it can increase your engagements by large amounts.

The key is setting your audience the right way. Try to use the vast amount of variables to pin point the audience you want to reach.

Limit yourself to a target audience of about 150,000 only.

The costs for this advertising are quite cheap if done properly and can highly increase the reach you or your business gets.

Neil Patel wrote an amazing post about creating your own ad campaigns so you can maximize your reach and at the same time save your pocket from being washed away by Facebook.

CONCLUSION

You can still make the most out of social media without paying them for advertising.

Put in the hours to research and create content. This will show in the quality of your work and will help you grow as a brand.

Users respect someone who puts in the time to make something for them.

“When you promote, you aim at building a close relationship with your audience and that allows you to learn about them and create content you know they will love – Neil Patel”

These are the 5 tips to make you a social ninja of content marketing world.

This is a lot of information at once, take it in a bit at a time and feel free to comment how it worked out for you.

Shivam

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Are You The CEO You Think You Are?

Hustle, a word thrown around by many. 15 year old Instagram CEOs put up motivational pictures on their account and call themselves hustlers. Real hustlers however, do the real work.

Yes, social media is real work. And yes, it is okay to put CEO in your Instagram bio, but a pause for a minute and see if you really are a CEO of your life. Or are you just trying to get more likes and hearts by the people you don’t know, the very people who haven’t once, seen your face. Only if we focus on showing our faces and showing what we are doing in our life to achieve our dreams, we can connect with the people willing to connect with us.

A real CEO focuses on impact, bringing positive results in his/her own life and lives of the people around them. A real CEO knows that social media is a part of the game, a channel. They know that by just putting motivational pictures, they cannot become successful. They know they have to build something substantial, and escape get their name and their face known by thousands, even millions of people.

People and the world values real hustlers, real workers. People who are passionate about life and have a direction with the right mindset. If you really want more likes, well that is the thing you want to communicate. We naturally gravitate towards the alpha males and alpha females. And alphas, walk with a purpose, talk with a purpose, work with a purpose, play with a purpose and even sleep with a purpose.

Before you say that it is too much, stop. I have had this before where people have asked me why am I so serious about life, I should relax. Shivam is too serious on social media and his message. Social media is for fun, do you understand that Shivam?

No I do not. I believe social media is a place where I can literally change the lives of thousands and millions of people. To me it is not just a place to have fun. To me social media is a tool, a tool which I need to use to construct my legacy, my empire. And with that empire, and the process, help millions of people achieve their dreams and ambitions in their lives.

 

“If you are not serious about your life, your impact and helping other people, you are a selfish person. You care only about your happiness, and not about the happiness and well being of your family and people around you” – Grant Cardone

 

More energy, more vigor, more passion, more will to achieve success in life not only for yourself, but for the people around you is what will attract more people towards you. The right people, the people who will actually make a difference in your life.

Now, part of being able to hustle and work hard with passion and energy comes from the fact that you actually know what your hustle is. You might miss on important deals of your life, let me stress on that again, the most important deals in your life, if you do not know your goal.

By spending some time to see what our goals are in life, we can save up years of wasted efforts and being a blind robot in the system that is the real world right now.

One of the key tips I can give to not miss on opportunities is to read a lot. The more you read the more your brain becomes receptive to new ideas and develops the vision which is necessary to become a visionary. Reading makes us step into the shoes of the writer and see the world from their eyes. It not only makes us see the  mistakes they made but also the success they had and why.

Added bonus with that is most of the success that people have had is replicable, and anyways someone who really wants to convey their message through their book, will give you the blueprint of the success they had. Others, well will just make some small money from the book.

Reading alone will not help you. Millions of people read books, but not all of them apply the knowledge to their lives and situations. What we need is the application of the information. Application is what speeds up our process of success.

I personally know a few people, who have a great mind and high potential. But what a waste. They are not willing to give it their all. They neither apply the stuff they learn, nor are the motivated enough to work hard towards their end goal. They have become cogs, working like rats, like Guinea pigs right in this system. They have become complacent with whatever measly amount of money they make and success they have. For the matter of fact, they have been doing this for long enough that they have forgotten their end goal.

It is imperative to know what your end goal is and you have to know how you are going to achieve that goal. Yes, you do not need to know every single thing about reaching to your goal. There are going to be unforeseen problems, but problems are exciting. I believe no single plan is fool proof. Whatever plan we make, we cannot predict the mass action of the world and the markets. So we need to be flexible yet rigid. And we need to realize, since we cannot predict the mass markets and the world, it is more important than ever to have a success that stays no matter what.

Look at people like Warren Buffett, Shah Rukh Khan, Bill Gates, no matter where the market is, no matter how the world reacts, they retain their success.

Do you think Warren Buffett cares if the market goes down and he loses a few billion dollars? Hell, instead he invests and goes on offence when the markets crash and every one is saving and hiding under their pillows. He knows his goal, and he knows that only extreme offence is what will get him there.

Your goal might maybe to become the best salesman in your company,  to become the best engineer or to have a million dollar business. And most importantly this goal, needs to be well above your accepted realistic norms. If you think realistically by year end you should make a million dollars, well set your goal to 10 million. A higher goal has always brought me the excitement, the will to work hard and go for it head on. People who say you should set an attainable and a realistic goal, are idiots. If you look at those people, tell me, how many of those are super wealthy and super successful?

I have never once heard Bill Gates, Steve Jobs, Mark Cuban, Amitabh Bachchan telling anyone to set a realistic goal.

Each of them say that their goal was to change the world, do the impossible, be the star, put a dent in the UNIVERSE, and so they did. And all of them, have almost opposite philosophies towards life, and the paths these guys took, though similar, yet totally different.

Look at what Steve Jobs did. Apple is worth $800 Billion. Apple has more cash at hand than the US treasury. And not only that, not many people know Steve Jobs is also the mind behind Pixar, arguably the best animation company on the planet. He created his own universe within the universe. A place where people wait hours in line to buy an overpriced, over hyped phone with measly performance specifications. He had goals, the world cried when he died, his legacy lives on.

How about your legacy? How about your family name? Are you willing to take the decision to be the torch bearer for your family name?

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The Myth Of Talent

Everyone holds his fortune in his own hands, like a sculptor the raw material he will fashion into a figure. But it’s the same with that type of artistic activity as with all others: We are merely born with the capability to do it. The skill to mold the material into what we want must be learned and attentively cultivated. —JOHANN WOLFGANG VON GOETHE

We are told that the skills you possess, the genius you have, the inclination towards a specific field of life you have is all credited towards your genetic structure. Your talent is something that is fixed and can never change. You came into this world with those specific abilities, and you are going to die with them.

WRONG.

I came across a few passages about talent, skills and mastery while reading a few different books. Books that practically are not supposed to talk about the same thing.

The common theme the writers here talked about is that there is nothing as talent, even if there is, it has been scientifically proven that we can literally modify our genetic disposition by placing ourselves in specific kinds of environment and through deliberate action.

We are regularly told stories about talented individuals like Mozart, Steve Jobs, and many others. But if you have played Chinese Whisper game you know how stories can radically change with just a couple of alterations. The stories about these great individuals about their talents and their natural abilities tend to dismiss the fact that they were practically provided the exact kind of environment that they needed to excel.

That necessarily does not mean that the environment around them was favorable, and happy and they got everything they wanted.

Demosthenes one of the great orators of ancient Athens, born in 384 BC had speech impediment during his childhood. His became an orphan at the age of 7 and his family left him great wealth and property. But, till the time he came of age to be able to legally get that property, he noticed that he was cheated on by his own guardians. He sued them in the court, and had to speak for himself.

This specific event and environment alone would tear apart any of us, but he had created an underground room to practice his speaking skills. He used to fill his mouth with pebbles and practice speeches, he would go to the sea shore and try to speak against the sound of the waves. Demosthenes, took charge of his environment and practically changed his disposition by deliberate effort.

Why is that we see people everywhere around us performing deeds like Demosthenes, and yet fail to see that there is nothing as talent? Yes there are inborn skills, or interests with certain kinds of things, but they too can be changed, if we so wish. Our brain has evolved over millions of years, then why do we believe that we cannot change something as simple as where we invest our time and effort?

Robert Greene in his book “Mastery” mentions something that I really loved. He said, our brains practically are going in the opposite direction as time. For a lot of animals, with passage of time, their window closes. If they wait too much to attack on the prey, no food. If they wait too much outside in the open, they are going to get eaten.

Our bodies too follow this line, with passage of time our bodies decay.

However, with passage of time, our brain becomes more and more capable, more and more developed.

We see people sitting in the system, as cogs. People who have accepted to not bring about change or put in effort to pursue their unique inclinations. It is actually easy to do that. It might take years of work, but it is easy.

What we know and have been subjected to is, people who try to go against the grain of the system, and try to do what they believe in, perish. Totally not true, they might go against the system, but by doing what they believe in, something that they feel is their calling, they are going with the grain of time.

Have you ever thought, that why is people who are doing something they love, seem more energetic, more youthful and younger at 65 than a lot of us at 25?

They are going with the grain of time.

The moment we try and do something which we derive pleasure from, we are told not to.

I have my example here, recently I started taking massive actions towards trying to help more people, and the responses I got were amazing. But within those responses I have people telling me to stop, calling me names in public.

I won’t lie, it is scary. It is hard. But should I stop? Should I stop doing something I feel I am made for just because someone else in the system believes I am going in the opposite direction?

It is true, I am going in the opposite direction to them.

I am going with the direction of time, are you?

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5 Books That I Read In May 2017

2017 so far has been very positive and awesome for me. I have learnt a lot, about business, about finance, marketing and all sorts of stuff. And a huge portion of the reason goes to me being in Boston, and my exposure to all these great entrepreneurial minds around me, people from so many different countries.

With all of this, one constant that has stayed with me throughout past couple of years is my ever increasing love of reading books. I read to learn, and I read because it is fun. And anyways, as Bismarck pointed out, it is better to learn from other people’s failures than to experience your own.

Reading for me is like life on NZT.

In May, 2017 I read 5 books in total, with taking moderate amount of mental and physical notes, and applying almost every nugget I could grasp, onto my life. I believe application of these nuggets are the key.

Now in the past I have done my book recommendations, or book review videos, but writing about it has it’s own pull.

So here are the books I read last month, and I hope you derive some value out of these books onto your life to propel yourself forward in whatever situations you might be stuck at.

Last month was based on marketing and branding mainly followed by my most recent read, which actually I just finished like an hour before writing this article, but within these books, I have also found amazing stuff from a business strategy standpoint, as well as improving my life and taking better decisions, help more people.

 

The Obstacle Is The Way by Ryan Holiday 

Now stoicism is something I have always been fascinated by. In general, I love the philosophical thoughts, that I can apply to my daily life to make better decisions. Ryan, in this book does exactly that by introducing stoic philosophy with great examples. As the title says, the obstacle is the way. Sometimes the obstacles we face, actually become the path.

You can see this whole philosophy actually implemented by a lot of great business people, with one being Daymond John, who wrote The Power Of Broke. He talked about how using the shortcoming he had, he built a $6 Billion brand(FUBU) within fashion industry.

Coming back to Ryan, stoicism is followed by the greatest of greats. I recently did a success tips by A.R. Rahman video on my YouTube, where he also talks about using your shortcomings and molding them into your individual style and perspective on life.

Buy-Ology by Martin Lindstrom

I think I am right, when I say that almost all of us know about the manipulation we go through while we are subjected to products, advertisements around us. However, there are some deep(evil-ish) roots of using neuroscience to market us products in order to make a sale. Now, neuromarketing is something that really fascinates me, and a lot of the principles are the ones I have applied to my own social media efforts.

You might think neuromarketing is forcing us to buy things we do not want, by provoking our emotions. However, that is quite far from the truth.

I will leave you with an example that I talked to a few friends about as well, by exposing a pregnant mother to a specific soothing perfume, sprayed inside a mall, marketers were actually able to influence the baby, yet to come to this world, to be a regular customer throughout it’s life.

Have fun with this one.!

Brand Thinking By Debbie Millman

I think you already know my love for branding and neuromarketing by now. This book is a collection of interviews with the greatest creatives of our time. People who have not only run huge brands from a marketing standpoint, but writers and thinkers alike.

A lot of lessons in this book for creative people, people who want to bring a change in the world or improve the lives of the others. Or just, get their voice heard.

I personally love the interviews with Malcolm Gladwell, Seth Godin, Dan Pink

Trust Me I’m Lying, Confessions Of A Media Manipulator by Ryan Holiday

I think I forgot to mention in the first book I talked about by Ryan, he at the age of 21, if I’m not wrong, was handling marketing for a $700 million brand which goes by the name of American Apparel. He has worked with numerous NY Times bestselling authors, and brands alike.

Over the period of a few years he not only managed to generate millions of dollars in business by manipulating the blogs like Huff Post, Gawker, Mashable and others, but also is talked as one of the greatest growth hackers and media manipulators. He know how the media works, how to get viral campaigns going with practically 0 budgets and generate millions in sales.

This book, is an account of how he did it, how doing all that actually made it worse for him and why he stopped manipulating the media.

Start With Why by Simon Sinek

Simon Sinek, is noted as one of the greatest thinkers who are trying to bring about positive change in the world by inspiring leaders to help more and more human beings. I personally love his message about resonating with other human beings, leading them from the behind, and genuinely caring for other human beings.

This book might be one of the reasons I so extensively talk about helping other people in their life, if you have seen my YouTube videos.

 

Well, I am done, I hope these books push you to take some action and bring some change in your life, and lives of the people around you.

As always, make sure to help others succeed.

Shivam

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